Privacy Policy

This Privacy Policy explains how Bluecrest Digital ("we", "us", or "our") collects, uses, and protects the information of visitors and customers who use our websites, demos, and related services (collectively, the "Services"). We build and host marketing websites and customer portals for home-service businesses such as pool care, lawn care, pressure washing, and similar trades.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Policy, please do not use our Services.

1. Information We Collect

The information we collect depends on how you interact with us and which features you use. We collect information in three main ways: directly from you, automatically when you use our Services, and from third-party providers we work with.

1.1 Information you provide to us

• Contact details. Name, email address, phone number, company name, and similar details you submit when you request a demo website, fill out a quote form, join a waitlist, or contact us.
• Business information. Service areas, types of services you offer, preferred branding, and other information you share so we can design your demo or live website.
• Account & authentication data. If we provide a login for an admin dashboard or portal, we may collect usernames, hashed passwords, and basic profile details.
• Billing & subscription data. When you purchase a paid plan, information necessary to process your payment and manage your subscription (handled securely by our payment processor).
• Customer content. Text, images, logos, service descriptions, pricing, and other content you upload or ask us to place on your website or within a customer portal.
• Support communications. Messages, emails, and other communications you send to us when you request support or give feedback.

1.2 Information collected automatically

When you visit our websites or use a hosted portal, we automatically collect certain technical information, including:

• Usage data. Pages viewed, buttons clicked, referring and exit pages, date/time stamps, and similar interaction data.
• Device & browser information. IP address, browser type, operating system, screen resolution, and similar technical details.
• Cookies & similar technologies. Small text files stored on your device to keep you logged in, remember preferences, and help us understand how visitors use our Services.

1.3 Information from third parties

We may receive information about you from third-party services we integrate with, such as payment processors, analytics tools, or communication platforms. For example, our payment partner may confirm whether a transaction was successful, and our email/SMS providers may report delivery or open rates.

2. How We Use Your Information

We use the information we collect for purposes such as:

• Designing and hosting demo and production websites for you.
• Providing and maintaining admin dashboards and customer portals.
• Processing payments, managing subscriptions, and sending billing notices.
• Sending service-related messages, including account updates, security alerts, and support communications.
• Improving and customizing our Services, features, and user experience.
• Monitoring usage, preventing abuse, fraud, and security issues.
• Complying with legal obligations and enforcing our agreements.

3. Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate and personalize our Services and to understand how they are used. Cookies may be set by us (first-party cookies) or by third parties we work with, such as analytics and advertising partners.

You can control cookies through your browser settings. If you choose to disable cookies, some features of the Services may not function properly.

4. How We Share Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers. With trusted vendors that help us operate our business and deliver the Services, such as hosting providers, payment processors (e.g., Stripe), email and SMS providers (e.g., Twilio or similar), and analytics tools.
• With your direction. When you ask us to connect your demo or live site to third-party tools (for example, a CRM, booking platform, or marketing system), we may share information as needed to enable that integration.
• Legal, safety, and compliance. When required by law or a valid legal request, or when we believe it is necessary to protect our rights, users, or the public.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or a portion of our business, your information may be transferred as part of that transaction.

5. Data Retention

We retain personal information for as long as it is reasonably necessary to provide the Services, fulfill the purposes described in this Policy, and comply with our legal obligations. When we no longer need your information, we will delete it or anonymize it, subject to any legal requirements to retain certain data.

6. Data Security

We use reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. These measures include encryption in transit, restricted access to production systems, and regular monitoring. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, such as the right to:

• Access the personal information we hold about you.
• Request correction or update of inaccurate information.
• Request deletion of your personal information.
• Object to or restrict certain processing activities, including marketing communications.
• Receive a copy of your information in a portable format where applicable.

To exercise these rights, please contact us using the details in the Contact Us section below. We may need to verify your identity before processing your request.

8. Third-Party Websites

Our demos and production sites may link to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you believe a child has provided us with information, please contact us.

10. International Users

Our infrastructure is primarily located in the United States. If you access the Services from outside the U.S., you understand that your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate. The data protection laws in these countries may differ from those in your jurisdiction.

11. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If changes are material, we may also provide additional notice, such as via email or a banner on our website. Your continued use of the Services after a posted update means you accept the revised Policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, you can contact us at:

Email: support@bluecrestdigital.com

If you are one of our agency or software clients, you may also contact us through your customer portal or your primary point of contact.

This Privacy Policy is provided for informational purposes and is not legal advice. We recommend reviewing it with your own legal counsel, especially if you plan to reuse this wording for your own business or your clients' websites.